To support a variety of projects across the country assessing the impact of COVID on small businesses, I’ve looked to the data vendor SafeGraph.
SafeGraph’s core product is a comprehensive dataset of "locations where consumers can spend money and/or time” which they enrich with anonymized mobile location data using a proprietary attribution model to estimate visitation trends for these places.
Purely a raw data vendor, SafeGraph leaves it up to you to make the data actionable. Using this data I’ve developed custom Python modules to conduct a variety of analyses such as:
understanding the catchment area of whole retail corridors, extrapolated to understand what share of visitors are local, regional, or out-of-market tourists.
charting the visitation trends of specific categories of retail to understand which sectors are driving recovery.
assessing the impact of interventions such as open streets on the performance of small businesses.
Using these analyses, HR&A is able to produce tailored assessments of the current state of local small businesses and develop specific recovery strategies targeting the areas of most need.
June 2020 - Present
Mapping the change in visitor-shed to Downtown Newark post-COVID. In many downtowns, closing – and then reopening – food and beverage establishments has had the greatest impact on foot traffic.